Could you use a hand in starting or growing your creative business? I’m looking to work with a few great clients here in wine country, particularly in my areas of industry expertise: wine, food, hospitality, art and design. I’d love to put my experience towards helping you expand your client base and promote your work!
I’m a highly experienced technical design generalist with a diverse 20 year background in online marketing, e-commerce software development, user interface design, information architecture, graphic design, illustration, content generation and social media management. I’ve performed in a smorgasbord of roles – from consultant to manager to owner – in startups, small businesses and Fortune 500 companies. [View my resume for the details.]
I left the corporate world in 2012 to pursue entrepreneurship, and have since founded, managed and handled operations and all marketing activities for four small creative businesses. Realizing that my interests and experience converge in hospitality, design and community building, and that I find the most fulfillment in helping other creative small businesses get established and grow, I’m looking for more opportunities to do just that.
What I can do for you:
Set up, optimize and help maintain your social media accounts
Plan and create content, including both photography and copy
Design and manage ad campaigns on Facebook and Instagram
Develop and maintain an email marketing strategy, including email collection and regularly scheduled email campaigns
Develop a publishing strategy and calendar for your social media feeds
Manage regular website/blog content updates to keep your site updated and active
Implement website enhancements (WordPress expert) like automation, data collection, member/user management and the like to enhance your marketing processes and minimize repetitive work
Handle light SEO activities, including keyword research and content optimization
Help you get a club, membership or other community-driven initiative off the ground, handling both technical and operational aspects of the launch and growth strategies
Design, plan and assist in promotional events, including launches, workshops, club parties and other publicity-boosting and content-gathering activities
Consult with you on any of my areas of expertise and industry background
Career History: View my LinkedIn resume for specifics on my work history.
Website Design & Development: As active examples of my tech capabilities, check out Social House (developed and maintained 2014-2019, recently sold), and of course this site (View + Vine), which I developed and manage. Both are custom WordPress websites.
I’d prefer arrangements with a steady monthly engagement (e.g. x hours per month), for a minimum of 15-20 hours per month.